May 12th, 2021
Virgil - ICON
In 2017 Virgil Abloh, managing director of the Italian brand Off-White and artistic director of the luxury fashion house Louis Vuitton, began the collaboration with Nike. Since then, any news related to this co-lab has managed to amaze millions of fans. And, news revealed a few months ago, this fantastic three-year experience is told in a book, ICONS. A volume that Abloh and Nike have co-signed that will be published by the great Taschen publishing house.
ICONS is a making-of of what is perhaps the mother of all collaboration of sneakers, The Ten collection. Initially it was a collection consisting of ten silhouettes, 5 "REVEALING" and 5 "GHOSTING", but over time these shoes have become more than forty.
A sort of «printed documentary on the creative process», according to the designer’s words. A collection of unpublished photos, design sketches, notes and personal memories, which gave life to the long collaboration between the Virgil’s brand Off- White TM and Nike.